Practice Branding and Marketing
Professional Services Program (PSP)
To build greater awareness about chronic pain, pain practices, and treatment options (including SCS), St. Jude Medical Neuromodulation Division offers a Professional Services Program (PSP). PSP provides marketing tools* and implementation suggestions focused on marketing and branding a pain practice. Key areas of focus include:
*Physicians pay a reasonable fee to cover the costs of customizing standard templates for the unique requirements of their practice.
PRACTICE IDENTITY
PSP provides marketing and design templates, which you can select to brand your practice. Through the Practice identity piece you will have the ability to select the tools you need for your practice and modify their design for a custom look. Branding sets a business apart from its competition. Practice identity tools* include:
*Physicians pay a reasonable fee to cover the costs of customizing standard templates for the unique requirements of their practice.
“I’ve been leading the Professional Services group since 2003, and we have helped hundreds of pain practices across the country. Our team supports pain practices with their marketing and branding needs through the entire process—from realizing there is a need, to reviewing goals and ways to achieve them, to designing and printing the marketing materials for use in the community. As St. Jude Medical employees, we are proud to be raising the awareness of physician practices and spinal cord stimulation (SCS), a modality that helps change patients’ lives every day.”
—Craig R. Calvery, Director, Professional Services, St. Jude Medical Neuromodulation |
REFERRAL RELATIONS
Referral relations involves obtaining, maintaining, and improving relationships. Referral relations tools* include:
- Letter campaign kits: letter templates that make it easy to contact referring physicians, potential patients, and local media
- Referring physician surveys: survey templates that gather a referring physician’s feedback about treatment and care
- Referring physician tracker: tool that tracks patient referrals and calculates the percentage of business gained from each referring physician
- News releases: press release templates that announce a new physician to an area or group or that announce a new office location
- Event invitations
- Newsletters
- Fax referral pads
- Direct mail postcards
*Physicians pay a reasonable fee to cover the costs of customizing standard templates for the unique requirements of their practice.
CONSUMER RELATIONS
Consumer relations involves educating consumers about the services you offer. Consumer relations tools* include:
- Letter campaign kits: letter template that make it easy to contact referring physicians, potential patients, and local media
- Patient satisfaction surveys: survey templates that gather patient feedback about treatment and care
- News releases: press release templates that announce a new physician to an area or group or that announce a new office location
- Public relations guide: list of top ten activities to help you generate awareness and positive exposure in your community
- Articles for local newspapers
- Brag book of patient testimonials
- Event invitations
- Direct mail postcards
*Physicians pay a reasonable fee to cover the costs of customizing standard templates for the unique requirements of their practice.
Interested in learning how to market your practice? Contact your local St. Jude Medical representative to get more information. If you don’t know your local representative, contact us to request more information.